FIFA threatens to halt coverage of the Women's World Cup in Europe:
Infantino claimed the bids from the top five nations -- Britain, Spain, Italy, Germany, and France were so low compared to the men's competition that they amounted to a "slap in the face" to the players and "all women worldwide." Infantino was speaking at a World Trade Organisation meeting in Geneva.
In order to avoid a broadcast blackout for the Women's World
Cup this year, Europe's top footballing nations must improve on their
"disappointing" bids, according to FIFA President Gianni Infantino.
We will therefore be compelled to stop broadcasting the FIFA
Women's World Cup into the "Big 5" European nations if the offers
remain unfair. Beginning on July 20, the World Cup is being co-hosted by
Australia and New Zealand.
Infantino said that only $1 million to $10 million had been
offered by broadcasters as opposed to $100 million to $200 million for the
rights to the men's World Cup.
Women's World Cup matches will be held outside of optimum
viewing hours for European markets due to the time zone difference, but
Infantino argued it was no justification.
To be quite clear, we have a moral and legal duty to promote
the Fifa Women's World Cup fairly, Infantino stated. We will be obliged to stop
broadcasting the Fifa Women's World Cup into the "big five" European
nations if the offers continue to be unfair.
The Women's World Cup matches will be hosted outside of
prime viewing
A few 1.12 billion watchers tuned into the 2019 Ladies'
Reality Cup in France across all stages, as per a FIFA review of the competition.
The World Cup begins on July 20 and finishes August 20.
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